Feedback survey that acts on the score, not just collects it.
Star ratings, conditional follow-ups, testimonial capture for happy customers, and Slack alerts for dissatisfied ones — all in one short form.
How was your experience?
Takes 2 minutes · Your answers help us improve
What this template includes
Collect feedback that's actually useful
Star rating + sub-ratings
Overall satisfaction plus individual ratings for support, ease of use, and value — spot exactly where the experience breaks.
Score-based routing
Happy customers see a testimonial prompt. Unhappy ones see "what went wrong?" — the right question for the right person.
Slack alert for low scores
Get notified in Slack when someone rates 1–2 stars. Act fast — before they post a review or contact support frustrated.
Testimonial capture
Happy customers who write testimonials do so in their own words. Capture it here with one question and a permissions checkbox.
Google Sheets log
All responses logged in a sheet with ratings, follow-ups, and contact details. Sort by rating to prioritise outreach.
Fully editable
Add or remove rating dimensions, change score thresholds, or adjust the follow-up questions to fit your product or service.
Frequently asked questions
How does the conditional routing work in this template?
Based on the overall star rating: 1–3 stars triggers "What could we do better?" and 4–5 stars triggers the testimonial capture question. Both paths then converge on the optional contact email question. You can adjust these thresholds in the logic editor.
Can I collect testimonials and permission to use them in the same form?
Yes. The template includes a testimonial text field and a checkbox asking "May we use this as a testimonial?" Only customers who rate 4–5 stars see this section — so you're only asking happy customers.
Can I get an immediate alert for negative feedback?
Yes. Set up a Slack integration or Zapier filter on the score field: "only continue if rating ≤ 2". Your team receives a message with the score and open-ended comment — full context to follow up immediately.
Is this template free?
Yes. The feedback template is free to use on all plans including the free tier (up to 100 responses/month). Conditional logic and star ratings are included on every plan.
Start collecting real feedback today.
Free template. Conditional routing. Testimonial capture. No credit card.